Our founder loves Wolverhampton Wanderers more than his wife (allegedly), so this pro bono project for ‘They Wore the Shirt’ really was right up his street.
Cucumber PR looked after all of the PR and media activity for Steve’s Plant book launches and subsequent player events, helping the life-long supporter raise more than £130,000 for Birmingham Children’s Hospital and Cure Leukaemia.
This involved crafting all of the stories and generating press, radio and TV coverage across BBC, ITV and Birmingham TV.
“I have used Cucumber for a number of charity projects, which have raised over £130k. There is no doubt that much of our success is down to the quite brilliant PR Russ and Joan have undertaken.”
Steve Plant, They Wore the Shirt